The Why
"Design education is broken: often ill-defined, shallowly specialized, and beholden to departments in art, architecture, or engineering," stated designer Don Norman. Presuming this is the case, how can the system be fixed - so that young designers can be properly trained not just in the pursuit of “making [things] look pretty” but in the art and science of creatively integrating information to solve practical problems? Luca School of Arts took up the challenge and called in Tribe Chief Lien to facilitate this transformational process.