The Why
The news department of VRT, the public broadcaster of Flanders has always been one of the most trustworthy news outlets of Belgium. As the first televised journal in Belgium, it has uphold and enforced a high standard in reporting the news, day in day out, since the 1950's. But in the last decennia, a lot has changed. Local news initiatives have been popping up, marketing driven news departments have found new ways to gather audiences online, and companies abroad have found their way to the Belgian audience. VRT, and the news department in specific, struggles to hone their way of working towards a more connected world, where social platforms dictate the rhythm of the news cycle.